AdventureSmart is a national program dedicated to encouraging Canadians and visitors to Canada to “Get informed and go outdoors”. AdventureSmart combines online and on-site awareness with targeted outreach to try and reduce the number and severity of Search and Rescue Incidents.
AdventureSmart is a concept; both an umbrella for existing prevention programs and a communications mechanism to encourage the general public to “Get informed and go outdoors.” AdventureSmart uses an identifiable brand, a common look and feel, and concise and consistent messaging to promote outdoor recreation and a shared responsibility for safety. The AdventureSmart strategic plan outlines the vision, goals, objectives and components of this collaborative arrangement. View the AdventureSmart Strategic Plan for more details.
These guidelines have been designed to help license agreement holders apply and manage the AdventureSmart look and feel and brand identity consistently and to a high quality. The National Search and Rescue Secretariat (NSS), in collaboration with its federal, provincial/territorial, municipal and volunteer SAR partners, injury prevention specialists and corporate partners manage the development and delivery of the AdventureSmart Program. This collaborative arrangement respects the intellectual property of contributors and imposes certain requirements in terms of organizational brand recognition for each of the partner’s contribution to the Program. View the AdventureSmart Brand Guidelines for more information.
If you are interested in participating in AdventureSmart program delivery, visit the Presenter Training Page.
By following three easy steps, AdventureSmart believes that outdoor recreationalists will significantly improve their chances of survival should they become hurt or lost.